A monkey and a guy that looks like a retro fifties greaser pull a guy out of his Dodge for eating a croissant--a fancy pastry. They throw him across the hood and handcuff his hands behind his back. Ad is clearly targeting nitwits.
Once again, I say to Dodge, "Why? Are you serious? Marketing to wannabe rednecks and copies of video game characters is really that profitable?"
I can tell you it works. Your demographic has a certain style, if you will, of driving. Kind of an ignoramus with an attitude gone wild behind the wheel sort of vibe. Guts glory yikes